I am two years to Ryan Holiday's book"Trust Me, I am working". Never much of a PR person, I learned immediately out of his nonfictional accounts of becoming a"media manipulator" that advertising can be everything after you've built a fantastic item. Since I have to return the book by 12/20 to the San Diego Public Library, I figured this is a great time to write down my notes as a blog post.
Quotes from"Trust Me, I am working"
"Social media is not a set of resources to allow humans to communicate with people. It's a pair of embedding mechanisms to allow technologies to use people to communicate with each other, in an orgy of self-organizing... The Matrix had it wrong. You are not the batter power in a worldwide, human-enslaving AI, you are somewhat more precious. You Are a Part of the shifting circuitry"
-Venkatesh Rao (Entrepreneur in residence at Xerox)
"It's a prime example of the feminist blogosphere's tendency to tap into the market force of what I have begun to consider as"outrage world" -- the frequently occurring firestorms awakened on mainstream, for-profit, woman-targeted websites like Jezebel and also, to a lesser degree, Slate's own XX Factor and Salon's Broadsheet. They are triggered by authors that are compelling readers to sense what the writers claim is righteously indignant rage but which is actually only petty jealousy, cleverly promoted as feminism. These firestorms are great for page-view-pimping bloggy business."
-Emily Gould from Slate.com
"Businesses should expect a full-scale, organized attack from critics. One which will concurrently overrun blog comments, Facebook fan pages, along with an onslaught of blogs, leading to mainstream media appeal. Start by developing a social networking disasters plan and developing inner fire drills to expect what could happen."
"Our illusions are the house in which we live; they are our news, our heroes, our adventure, our types of artwork, our very experience."
-Daniel Boorstin
Practice Advice in the Book
Control your Wikipedia page (use any media mention from sites or conventional media)
Study the best stories and you'll see a pattern: the top stories all polarize poeple. If you create it endanger people's 3 Bs -- behaviour, belief, or possessions -- you receive a huge virus-like dispersion
Compose stuff bloggers could post right away without any work. Feed them their own lies"help them trick their readers"
Loaded headlines are very popular
Silence on blogs is your worst.
Faking escapes with email editor (from various sources) can operate if You've Got the right connections
Media historian W.J. Cfambell once identified the identifying markers of yellow journalism as follows:
Prominent headlines that screamed excitement about utlimately unimportant news
Lavish use of images (often of little significance )
Imposters, frauds, and faked interviews
Shade comics and a big, thick Sunday supplement
Ostentatious support of the underdog causes
Use of anonymous sources
Prominent coverage of high society and events
Concepts in the publication
Ongoing Narrative /Iterative Reporting -harm is already done, there's no anything. Iterative reporting is bullshit, folks treat news headlines as"cultural truth", the damage is already done, even it it is a baseless accusation.
Faking escapes with email editor (from different sources)
By way of example, each image is a different load display = more pageviews (short term vs. long term metrics). Usability vs. profitability -- publishers are concentrated blindly on pageviews, but in the long term, consumer trust will be significant. Meanwhile, reckless friendzone jak wyjść bloggers are making millions from sensationalizing untrue stories.
Snark -- deadly weapon (humour in its dark form. Another online illustration: Hot Chicks using Douchebags
All that occurs -> All that is understood by media --> All that is newsworthy ->All that is published as information -> All that spreads. This really is the systematic limiting of this data seen by the public
My Action List / Lessons from the Book
Websites hold a Good Deal of power
The right contacts in the right blogs in a specific sector hold lots of sway. Example: Apple statements
Building a new website with high viral traction (but with the ideal user metrics in your mind ) may take off fast. Sites like Watch Mojo, Ebaumsworld, Break.com, ride the tide of copying content from others, organized in a digestible manner that users can quickly spread. Millions of dollars are made this way while sources are never credited. There must be a way to do both.
There is a demand for a reputable news source, or a business specific source that does not pander to"mass hysteria". Example: refinery29.com